Established in 1946, Fritz Hansen Toys is Norway’s largest independently owned distributor of children’s toys, with more than 75 years’ experience supplying retailers in Norway and Sweden. It’s a family company and is now run by second and third generation.



We are located in top modern facilities in Bergen, on the west-coast of Norway, with office, warehouse and showroom. We also have an office with showroom in Norwegian Toy House on the east-coast of Norway. The customer base is spread all over Norway and Sweden and the sales staff cover all parts of Norway.



Our core-business is import of toys and trend products. The strength of Fritz Hansen Toys is a popular and wide range with a clear focus on classical toys – with addition of trend, license and TV advertised products, and we represent some of the strongest brands in the marked. Safety control, great service, delivery on time and a passion for toys are all key elements of our business.

Article from Norwegian Toy Magazine